TimeWise Case Study | Pritesh Parab

Overview

The Problem

Unorganised lifestyles lead to unbalanced work-life and study-hobbies routines. Users struggle with managing time effectively and maintaining productive daily habits.

I initially assumed only working professionals faced this challenge, but secondary research revealed that students, parents, and career changers all struggle equally with time management and daily task organisation.

My Role

Lead UX Designer & UX Researcher

Timeline

Sep 2025 – Jan 2026 (5 months)

Target Users

Students, Working Professionals, Parents, Career Changers

Responsibilities

User research, personas, journey maps, wireframing, prototyping, visual design

Research

User Research Pain Points

Unorganised Life

Users struggle with managing time and maintaining a structured daily routine, leading to missed deadlines and unbalanced priorities.

Financial Constraints & Productivity

Budget limitations affect tool choices, while poor productivity compounds financial stress for career changers and students.

Efficient Task Prioritization

Users lack a clear system to prioritize tasks effectively, leading to decision fatigue and procrastination on important work.

Juggling Multiple Responsibilities

Balancing work, studies, family, and personal goals simultaneously creates overwhelm and reduces performance across all areas.

Understanding Users

User Personas

Aria — Student & Learner

A busy university student and intern who needs an efficient way to manage academic, internship, and networking tasks because she struggles with prioritization and risks missing valuable career opportunities.

Daniel — Working Professional

A professional with a demanding job who needs a better system to manage his workload and prevent burnout because task overload and lack of structured prioritization affect his productivity and work-life balance.

Neelam — Parent & Caregiver

A dedicated teacher and parent who needs to balance classroom responsibilities and family duties without feeling overwhelmed because time constraints lead to stress and reduced efficiency.

Elliot — Career Changer

A career changer working in a demanding job who needs a structured way to balance work, studies, and finances because his irregular schedule and financial concerns make it difficult to stay consistent with learning goals.

Journey Mapping

User Journey Insights

"Mapping out Aria's journey highlighted the importance of a structured scheduling system that helps students balance internships, networking, and studies while improving task prioritization."

"Daniel's journey revealed the need for a smart productivity assistant that streamlines work tasks, minimizes distractions, and promotes healthier work-life balance."

"Neelam's journey emphasized the necessity of a time management tool that integrates both professional and personal responsibilities, reducing stress while optimizing lesson planning and family time."

"Elliot's user journey highlighted the demand for an adaptable planner that supports balancing work, upskilling efforts, and financial constraints while maintaining personal well-being."

Process

Design Process

Phase 1 Research

Paper Wireframes

Drafted multiple iterations to address user pain points around productivity
Dashboard with action-first hierarchy: key metrics at top, Quick Actions in bottom bar
Explored multiple settings information architectures
Selected layout based on usability and simplicity

Phase 2 Wireframing

Digital Wireframes

Action-first dashboard experience — monitor and act on tasks in one glance
Bottom Quick Actions (Schedule, Habit, Reminder, Add Task) for immediate access
Settings with expandable categories for intuitive navigation
Unified hub design to eliminate screen-switching frustration

Phase 3 Prototyping

Low-Fidelity Prototype

Interactive prototype built in Figma for usability testing
Core task flows: creating tasks, scheduling, habit tracking
Settings navigation and configuration flows
Prepared test scenarios for usability study

Phase 4 Testing

Usability Studies (2 Rounds)

Evaluated navigation, core actions, and productivity insights
Identified usability barriers and validated design assumptions
Refined experience based on real user behavior and feedback
Addressed inactive dropdowns and dead-end interactions

Phase 5 Final Design

Hi-Fidelity Mockups & Prototype

Refined interface based on usability testing feedback
Implemented functional dropdowns and interactive elements
Applied visual design with accessibility considerations
Built complete hi-fi prototype in Figma

Hi-Fi dashboard with tasks, productivity 84%, and habit streak

Hi-Fi schedule screen with daily timeline

Hi-Fi habit tracking screen with weekly progress

Testing

Usability Study Findings

R1

Round 1 — What Worked

Positive Findings

Quick Actions significantly reduced friction for common tasks. Timeline schedule view improved time awareness. Progress widgets increased user motivation.

Issues Found

Users were unsure where to start on the dashboard. Task creation flow felt unclear to first-time users.

✓ Quick Actions validated as a core UX pattern

R2

Round 2 — Refinement

Critical Issue

Users encountered dead-ends in the Settings menu, specifically within the 'Collaborations' and 'Data & Privacy' sections. Inconsistent interactive elements confused users and reduced trust.

Solution Applied

Implemented functional dropdowns in all Settings sections. Ensured all interactive elements responded to user input consistently. Improved visual hierarchy and feedback states.

✓ All interactive elements now functional — user trust restored

Inclusive Design

Accessibility Considerations

1

High-Contrast Colors

High-contrast colors and large text were used throughout the interface to support users with low vision and ensure readability in all lighting conditions.

2

Touch Target Sizes

All buttons and touch targets follow minimum size guidelines (44x44px) to support motor accessibility and ensure comfortable interaction on mobile devices.

3

Clear Labels & Navigation

Simple navigation patterns and clear labels improve usability for screen readers and support cognitive accessibility for users of all abilities.

Outcomes

Key Takeaways

"I finally feel like I can see my whole day clearly in one place."

Participants reported feeling more organized and less overwhelmed while using TimeWise. This project taught me the importance of iterative design and validating assumptions through usability testing. Small interface changes — like persistent actions and clearer hierarchy — can significantly improve user confidence and productivity.

Design Tool

Figma — Wireframing, Prototyping, Visual Design

Research Methods

Secondary Research, Personas, Journey Maps, Usability Testing

Key Insight

Iterative design with usability testing at every stage produces better results than polishing first

What's Next

Future Steps

1

More Usability Testing

Conduct additional usability testing with a larger and more diverse group of users to validate designs at scale and uncover edge cases.

2

Smart Scheduling

Implement smart scheduling recommendations using productivity data to help users optimize their daily routines automatically.

3

Collaboration Features

Explore collaboration features for shared task management, enabling teams and families to coordinate schedules and responsibilities together.

Prototypes

Interactive Prototypes

Click on either prototype below to explore the full interactive experience in Figma.

WIREFRAME

Low-Fidelity Prototype

Early wireframe prototype used for initial usability testing. Focuses on core navigation and task flows.

Try it in Figma

Animated walkthrough of the Hi-Fidelity TimeWise prototype

✦ INTERACTIVE

Hi-Fidelity Prototype

Final polished prototype with full visual design, accessibility refinements, and functional interactions.

Try it in Figma

Explore More

TimeWise

The Problem

My Role

Timeline

Target Users

Responsibilities

User Research Pain Points

Unorganised Life

Financial Constraints & Productivity

Efficient Task Prioritization

Juggling Multiple Responsibilities

User Personas

Aria — Student & Learner

Daniel — Working Professional

Neelam — Parent & Caregiver

Elliot — Career Changer

User Journey Insights

Design Process

Paper Wireframes

Digital Wireframes

Low-Fidelity Prototype

Usability Studies (2 Rounds)

Hi-Fidelity Mockups & Prototype

Usability Study Findings

Round 1 — What Worked

Positive Findings

Issues Found

Round 2 — Refinement

Critical Issue

Solution Applied

Accessibility Considerations

High-Contrast Colors

Touch Target Sizes

Clear Labels & Navigation

Key Takeaways

Design Tool

Research Methods

Key Insight

Future Steps

More Usability Testing

Smart Scheduling

Collaboration Features

Interactive Prototypes

Low-Fidelity Prototype

Hi-Fidelity Prototype

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Explore the TimeWise Prototype